Empowering Brands with Data-Driven
Influencer Marketing

We're on a mission to revolutionize how brands connect with TikTok creators in Vietnam

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Founded
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Team Members
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Happy Clients
₫50B+
Campaign Value Tracked
OUR STORY

How It All Started

OneUp KOL Analytics was born from a simple observation: Vietnamese brands were struggling to navigate the rapidly growing TikTok influencer landscape. Traditional methods of finding and vetting KOLs were time-consuming, expensive, and often ineffective.

Our founding team, with backgrounds in data science, digital marketing, and software engineering, came together in 2019 with a vision to democratize access to influencer marketing intelligence.

Today, we're proud to be Vietnam's leading TikTok KOL analytics platform, helping hundreds of brands make data-driven decisions and achieve remarkable ROI on their influencer campaigns.

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Our Mission

"To empower every brand in Vietnam with the tools and insights needed to run successful influencer marketing campaigns"

Our Journey

2019

Company Founded

Started with a team of 3 founders and a vision to transform influencer marketing

2020

Beta Launch

Released beta version with 50 early adopter brands

2021

Series A Funding

Raised $2M to expand platform capabilities and team

2022

AI Integration

Launched AI-powered KOL recommendations and fraud detection

2023

Market Leader

Became Vietnam's #1 TikTok KOL analytics platform

2024

Regional Expansion

Expanded to Thailand, Philippines, and Indonesia

CORE VALUES

What Drives Us

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Data-Driven

We believe in the power of data to drive better decisions. Every feature we build is designed to provide actionable insights.

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Customer Success

Your success is our success. We're committed to helping every client achieve their influencer marketing goals.

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Innovation

We continuously innovate to stay ahead of the rapidly evolving social media landscape.

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Transparency

We believe in transparent pricing, clear metrics, and honest communication with all stakeholders.

⚡

Speed

In the fast-paced world of social media, speed matters. We help you move quickly without sacrificing quality.

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Excellence

We strive for excellence in everything we do, from product development to customer support.

OUR TEAM

Meet the People Behind OneUp

A diverse team of experts passionate about influencer marketing

NT
Nguyễn Thành
CEO & Co-Founder
10+ years in digital marketing. Former Head of Digital at Unilever Vietnam.
LH
Lê Hương
CTO & Co-Founder
AI/ML expert. Previously Senior Engineer at Google Singapore.
PM
Phạm Minh
Head of Product
Product visionary with experience at Grab and Shopee.
TD
Trần Dung
Head of Data Science
PhD in Data Science. Expert in social media analytics.
VL
Vũ Linh
Head of Customer Success
Passionate about helping brands succeed with influencer marketing.
HN
Hoàng Nam
Head of Marketing
Growth hacker with track record of scaling B2B SaaS companies.
TRUSTED BY

Our Partners & Clients

Awards & Recognition

🏆

Best MarTech Startup

Vietnam Tech Awards 2023

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Top 10 Startups

Southeast Asia 2023

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Fastest Growing

Tech in Asia 2022

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Innovation Award

Digital Marketing Asia 2023

Join Us on Our Mission

Be part of the influencer marketing revolution in Southeast Asia

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